Social media assets have multiple advantages, and we have just witnessed a fantastic example that illustrates how amazingly fast something can go from an idea to full-blown Web presence (would you believe in less than 24 hours?).
Glenn Beck, political pundit and host of his own titular show on Fox News, and one of Beck's advertisers, Goldine, were attacked by a New York congressman, Anthony Weiner. Rep. Weiner (D) attempted to smear Beck as a “fear monger,” frightening innocent people into investing in Goldline by painting a dismal picture of the country's economic prospects.
The charges are groundless. The company has an A-plus rating from the Better Business Bureau and actually sells real gold, not stocks, futures or some other product. Throughout his show, Beck not only pushes Goldline, he is also a customer, and has been for some time.
In response to Rep. Weiner's allegations, Glenn had his team put together a website, Weinerfacts.com. After announcing it on his TV show, this site crashed from the sheer volume of visitors.
In less than 24 hours, Rep. Weiner became the target of a massive Internet campaign, not only contradicting all of his charges, but adding information about the congressman, himself which I’m sure he would rather not have exposed to such public scrutiny. One example is that Rep. Weiner claims to be an opponent of earmarks, but in the 2009 spending bill, he sponsored $18.3 million in earmarks for 22 groups and projects.
BigGovernment.com also commented on the congressman’s investigation as a “Triple AAA rating – Amateur, Arrogant and Asinine”. Look for continued exposure on Weinerfacts.com, and bear in mind the power of the new social media assets.