Protect Your Business’s Trademark On Twitter

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Written by Katya Small | 24 August 2011

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Twitter_BirdWhether you are just starting your business or you are an established company, becoming a presence in social media can be an important step in the promotion of your endeavors. Understanding your options is important, as is interacting with your customers and protecting your trademark. Making the most of your Twitter account is essential in reaping the benefits of social media.

Twitter's beta verification program is now closed, no word on when it will be open to the public again. For now Twitter does not have any options for business owners to verify their accounts. This means that there is no official way for customers to know your Twitter is authentic for your business. However, by making your account has high visibility, you can ensure that customers know the account is linked to your company. Placing links from your website to your Twitter account assures that your customers will be directed to the correct account. These links can also be made from your associated Facebook, Foursquare, Google+, or your blog.

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8 Tips For Business Homepage Design

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Written by Katya Small | 16 August 2011

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NewmediaplusJust like walking into a restaurant or store, your website’s homepage design gives visitors an impression of your business, and helps them decide whether to become customers. Here are 8 tips for business homepage design that will help show your business at its best.

1.) Maintain Your Brand’s Image
Your business’s homepage look and feel should tie in with your other marketing. Use your logo, color scheme and style to reinforce what your business is about. You want your customers to instantly associate the website to your business.

2.) Focus on Your Message
Let your design focus on the message you’d like to deliver to your customers. Too much information can distract viewers, and they may leave without the message you hoped they would take away.

3.) Ensure Your Homepage is Readable
Use fonts and colors that are readable, even for people with less-than-perfect vision. Keep in mind that more people are visiting websites using smart phones and tablets, which makes it even more important to keep things easy to read.

4.) Reduce Scrolling
Keep the most important information within the display size of the typical browser window. Your viewers will appreciate not having to scroll for essential information. Viewers tend to expect scrolling on other pages, so of the 8 tips for business homepage design, use this just for the homepage.

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Create Customer Growth with 12 Marketing Strategies for Businesses

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Written by Katya Small | 10 August 2011

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Business_StrategiesSuccessful business relationships can be accomplished through effective marketing strategies. After all, customers are responsible for a successful business. The following are 12 marketing strategies for businesses that will create customer growth.

1. Banners are great ways to attract attention from passerbys. An employee can stand outside holding up a sign that advertises a bargain or discount on your product.

2. Flyers can be placed in the door hinges of homes. This method is effective because it is non-invasive, customers will see it, and serves as a friendly reminder of your services.

3. Door to door advertising companies can make coupon books to be sold directly to the customer at their home. This service is free to you and canvasers talk to 80-100 people per day about your business.

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Disney And Facebook- Two Powerhouses In The Entertainment Industry

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Written by Tia Delong | 08 August 2011

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DisneyDisney is one of the biggest employers in the world. The Disney Crporation owns many theme parks all over the world and the ABC TV network. Like most other businesses, Disney has joined the world of social media through one of the most popular social media networks, Facebook. The Disney Crporation has its own Facebook page as well as having Facebook pages for Disneyland and Disneyworld. There is a separate page for Disney movies, Pixar, which Disney owns, and the Walt Disney Animation Studios. With such a presence on Facebook, Disney has millions of fans following each of their pages.

The Disney Facebook page features pictures of Disney characters as well as interesting facts and statistics about the company. They get thousands of comments on each status update they put on their various pages. Their Facebook page advertises new movies that Disney is releasing as well as classic Disney movies. Disney's Facebook pages also include links to their pages on other social media sites. The various Facebook pages also give out the address and contact information for Disney's offices and theme parks, in addition to offering quizzes about Disney characters and movies.

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Toyota Donates Cars On Facebook

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Written by Tia Delong | 28 July 2011

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Toyota_100Cars_logoJapanese automaker Toyota has always gone to great lengths to ensure that its Internet presence lives up to its corporate standards. Toyota was among the first car manufacturers to set up a friendly yet comprehensive web site that appealed to its most important customer base: passenger vehicles owners. Now Toyota is once again showing its Internet moxie by effectively combining corporate social responsibility with the power of social networking.

In March 2011 Toyota USA announced its "100 Cars for Good" philanthropic program on its Facebook page. For this charitable program Toyota appointed a panel of six judges to review a large number of applications submitted by charitable non-profit organizations vying for a chance to receive a brand new Toyota vehicle. The judges, who come from philanthropy circles, whittled down the number of applications to 500. The finalists perform works of benevolence in different fields such as health, education, environmental protection, animal welfare, and more.

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