Subcultures: Big Opportunity for Social Brands to Generate Value

Written by LaurentFrancois on 24 May 2013. Posted in Social Media Marketing & Strategy

We were talking last year on SMT about the growing role of underground communities and their impact on brand equity. It's still surprising that brands don't consider more cautiously the deep net and what we consumers and citizens are currently doing: regrouping around affinity; engaging around projects that matter in our lives; negotiating with

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Twitter Amplify Promotes Brands Across Multiple Screens

Written by Will Sigsworth on 24 May 2013. Posted in Social Media Marketing & Strategy

Hot on the heels of the micro-blogging site’smost recent marketing tool, the lead generation card,Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time

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Socially Stephanie: Social Media Time Management

Written by StephanieFrasco on 24 May 2013. Posted in Social Media Marketing & Strategy

Dear Socially Stephanie,

HELP!

Last year I started a small knitting business that I run from home. Through a web site, I offer a limited number of items that I have in stock all the time, and also take commissioned jobs. I don’t have money for traditional advertising, so I know I’ll have to use social media to break into the market successfully.

Prob

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Facebook Page Insights Broken Since May 13th

Written by jennimaley on 24 May 2013. Posted in Social Media Marketing & Strategy

I do weekly reporting for a Facebook page that I 'm a Page Admin for so I got a bit huffy when I couldn't complete this week's report because my Page Insights were several days behind.

Is it me, did I break my Facebook Page?

I immediately took to the web in an attempt to find out about the possible Facebook glitch. But low and behold, there was not

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Mention Tools: The Strategic Weapon for the New Era Of Search

Written by Sanket Patel on 24 May 2013. Posted in Social Media Marketing & Strategy

With the globalisation continuously extending its reach, every internet marketing company is propelled towards better prospects as compared to their competitors, desiring immediate success. Besides the traditional techniques of link earning, a recent discovery in the field of search industry has revealed a revolutionary tool, which is striving to

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Is it me, did I break my Facebook Page?

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