Network with Your Customers
TWhile the average person uses Facebook to catch up with friends, businesses network with customers in a different way. A Facebook page allows a business to engage customers by asking them for tips on how to improve, and compliments on what they’re doing right. Businesses can even take this a step further by allowing customer service representatives to handle problems right from the page, with no long-winded e-mails or phone calls required.
Facebook’s business pages are convenient in that they allow users to “like” a business. This allows you to have an almost captive audience for your advertising. Customers that “like” your page will see advertisements from your business in their news feed. Not only does this give you more exposure, it allows you to advertise to customers you know are already familiar with and fond of your business.
One of the best features of Facebook for businesses is that it allows you to integrate Facebook’s networking features directly on your business’s web site. This could mean anything from allowing Facebook users to comment on site news, or even allow customers to “like” and share products on your site with others on Facebook. This allows buzz to instantly be generated and transferred from your site to other potential customers.
Using Facebook as a Shopfront
Similarly to integrating Facebook features on your own website, certain parts of your website can be integrated into your business’s Facebook page. Since Facebook allows businesses to customize the tabs on their own page, the possibilities for shopping directly from your Facebook page are endless. Users can add items to a virtual shopping cart without ever leaving Facebook itself.
Lastly, Facebook is a great opportunity for allowing businesses to offer exclusive discounts to users. For instance, a user that “likes” your business’s page could be offered a special coupon. This incentivizes users for helping to promote your business through social networking, all while nurturing a relationship with current customers.
Having a social networking presence is becoming increasingly more important to businesses. Following these tips is a great start to building such a presence for your business.