If you are one of the many, many, many people who struggle with search-engine optimization, or SEO, then have no fear, here are some key points to help you out.
Now, there is no perfect SEO to any site. There are a lot of sites that are really good at SEO and have pretty much nailed it, but they can always update and improve it.
When it comes to the SEO leader, Google, it is always changing and improving how SEO works and what changes need to be made. For example, you can't keyword spam anymore (i.e., writing hidden code for a website about Britney Spears that reads "britney spears, britney, spears, pop, rock, roll, dance, dancer, sing, singer" etc. as opposed to simply creating content with natural keywords).
As well, it supposedly doesn't matter if your images have keywords in them (I still add them, anyway).
Here are the tips to get you started or help you out. Just remember to always update your content; content rules!
- SEO is not something that can be done once and then forgotten. The way search engines operate changes daily, so expect to work on your SEO daily
- New content helps boost your rankings by making your site appear more relevant to search engines. Add it on a regular basis
- Submitting your new website through Google’s regular submission form can take a long time. The quickest way to get noticed is by getting a link to your site through another quality site
- Blog at least three time a week with good, fresh content to attract search engine attention
- Make your site easy to use. Easy-to-use sites are more popular, and more popular sites are ranked higher
- Good navigation and linking will help you more than relying only on an XML sitemap, but be sure you do have that sitemap present
- Links from sites that end in ".edu", typically used by schools and non-profit groups, are given emphasis by search engines. Look for non-profit .edu sites that you can partner with
- SEO won't help if your call to action is weak, or worse, non-existent
- Try to impress or win over influential bloggers and authority sites that might link to you
- Check your server headers with any of the free tools available online. Be sure your URLs reports a “200 OK” status or “301 Moved Permanently ” for redirects. If anything else appears, check that your URLs are set up properly and used consistently