"Brain Hacking" - Another Unintended Consequence of Technology http://t.co/EOoZ1roK via @sharethis
StockTwits: a fresh new approach to investor relations
Building a close-knit and vertically integrated Twitter community is no small feat. Profiting from Twitter in a manner that does not involve paid advertising or extracting a monetary fee directly from users is seen as difficult by industry insiders. Yet for he Twitter-centric startup StockTwits, profit is not derived from paid tweets or monthly premium subscriptions. StockTwits prides itself in offering a service which is truly valuable in this day and age: efficient investor relations.Tens of thousands of publicly traded companies around the world have struggled for years to find an effective platform to conduct their investor relations. While large companies can afford to spend millions in their large-scale PR efforts, other companies languish in relative obscurity which typically does not involve more than largely unread press releases.
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Parent Approved Social Networking Site For Kids
BizRocket.com, Inc. has announced the launch of KidzRocket.com, a subscription-based social networking site for the pre-teen child demographic. The site aims to ease parents' concern about the dangers of internet communication by providing ways for them to control their children's use of the service. KidzRocket.com is centered around a chat service, but also includes Facebook and MySpace-like functionality such as profiles, blogs, and media collections. It also comes with a WebFilter module that parents can use to monitor and control their children's Internet use outside of the KidzRocket.com jurisdiction.Add a comment Add a comment
Business Promotion Through Tumblr
The social media website Tumblr is quickly growing to become an influential hotspot on the web. Its growing user base and site traffic make Tumblr an attractive tool for business owners to explore for their ventures. Tumblr's many features along with its many customization options make it an appealing online venture to explore.Tumblr is a blogging service at its core, but gives users the ability to create posts beyond the traditional text-based blog entry. Users can also create non-text posts including dedicated photo, link, audio, and video posts. These options provide the freedom to showcase photos of new products and events or upload podcast interviews with team members from the company. This range of post options helps to suit a variety of needs, helping each business create a unique feel that best fits its brand image.
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B2B Marketing Is (Slowly) On The Rise
The marketing efforts of business-to-business (B2B) companies are gradually picking up steam according to recent observations made by business analysts. B2B companies provide specialized products and services that enable other companies to carry on their business operations, something that makes them extremely vulnerable when the economy takes a turn for the worst.At the height of the global financial crisis, many B2B companies struggled to stay afloat by taking drastic measures such as shutting down branch offices and reducing the ranks of their staff. The marketing budgets of B2B firms were also greatly reduced in order to weather the abrupt economic meltdown of the late 2000s. This negative trend, which has now carried on for a few years, is beginning to show signs of improvement.
Business activity is the lifeblood of the B2B industry. The current pace of the post-crisis business activity can be described as slow and measured, with occasional short-lived spurs of growth. This is what several economists and business analysts are calling the new normal. The sales and marketing departments of B2B enterprises must take this new tempo into consideration when designing their media and advertising campaigns.
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Facebook Ad Performance For Q2, CPCs Up 22%
According to a report from performance marketing company, Efficient Frontier and their subsidiary, Context Optional, Facebook’s cost-per-click (CPC) increased 22 percent in the second quarter of 2011 from first-quarter statistics. The report, Global Digital Marketing Performance Report, also projected an 80 percent increase for Facebook CPCs by the years end. This is true if Facebook continues to show at least a 20 percent rise in each quarter for the continuing year. The findings of the report are congruent with Facebook’s history of strong revenue growth and rapid expansion.However, Facebook’s 22 percent increase is down from the 40 percent growth shown in the first quarter. Nevertheless, the report explains that not too much should be read into the drop given the nature of the social media ad category.
The report also noted the increased presence of advertisers on Facebook, and the resulting up swing of CPCs. This results in higher prices for brands the longer they wait to engage customers via Facebook. With brand centric data, the report stated that brands currently gaining fans on Facebook are on course to double their fan base by October 2011. This estimate is based on patterns seen since October 2010.
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